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Gamefly Sells Their Digital Business

Posted August 28, 2014 by Bunneh3000 in News

Gamefly has long been the king of video game rental services ever since Blockbuster video was blasted into dust by Netflix and Redbox. Amazingly enough the slow but eventual transition from physical to digital has managed to thin out a great many gaming distribution companies (much less rental ones). Now it seems there may be a bit of writing on the wall for the game rental juggernaut.

Recently, Gamefly decided to sell its digital business called Gamefly Digital to a company called AtGames Holding Ltd. Gamefly will continue to operate the business until “later this year” or whenever the transition is complete. A part of this service was the ability to play unlimited PC games that are within their library.

While not knowing too many people that took advantage of this service with Gamefly, it was noticed that in the comments, a few users remember difficulties when Gamefly acquired Direct2Drive back when Fileplanet went under. Apparently, some of the games were lost and the user was required to RE-purchase the games at a discount. Not cool.

It just seems as some of these companies are not recognizing the aspects of Steam that make it so easy to use and attractive to PC users. EA has their Origin and EA Access services and then theres Green Man Gaming, Onlive, as well as (formerly Good Ole Games). We’ll see if any others try to jump in and gain traction.

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About the Author


A gamer since the days of Texas Instruments PCs with cartidges, I embody the 'casual' gamer moniker. RPGs, turn based strategy, hack n slashers, NBA sims, shooters, Space flight combat sims, and mech combat sims are my forte. If you need a Battlefield commander, I'm your Cylon... I mean... um... man.

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