China To Set New Regulations On Gaming Consoles
China recently lifted a 14 year ban that prevented gaming console makers from manufacturing and selling video games in the communist country. This stands to be a huge opportunity for Nintendo, Sony, and Microsoft who would all be given access to a $10 billion market that currently only includes computer, online, and mobile games. While the news is certainly welcome to the Big Three, don’t think that there won’t be any monitoring or restrictions from the Chinese government.
China’s Ministry of Culture recently stated that rules will be written to govern the content of the games that can be sold. In a press conference back on January 10th, Cai Wu, head of the ministry said the following:
“Things that are hostile to China, or not in conformity with the outlook of China’s government, won’t be allowed” under the rules of the free-trade zone, Cai said. “We want to open the window a crack to get some fresh air, but we still need a screen to block the flies and mosquitoes.”
In a way, one could take this to mean that any game that shed’s China or Chinese culture in a light that is not to their liking will not be allowed to be sold. It will be interesting to see what the resulting rules will be.