Xbox the “Premium Entertainment Service”
In an official Microsoft blog today, Corporate Vice President of Marketing, Strategy and Business for the Interactive Entertainment Business Yusuf Mehdi (that is one long, epic title, dude) said that they’re dedicating all of their TV resources to Xbox after the sale of Mediaroom, their IPTV platform, which currently provides power to 22 million set top boxes. Medhi states that the sale of Mediaroom to Ericsson “allows Microsoft to commit 100% of its focus on consumer TV strategy with Xbox.” The following is an excerpt from the blog post in question.
Today, Microsoft and Ericsson announced a definitive agreement for Ericsson to acquire Mediaroom, the number one IPTV platform deployed by TV operators around the world. This acquisition is mutually beneficial and strategically aligned for both parties. Ericsson will continue to invest in the growth and success of Mediaroom to the benefit of customers, employees, and the industry. It allows Microsoft to commit 100 percent of its focus on consumer TV strategy with Xbox.
With the sale of Mediaroom, Microsoft is dedicating all TV resources to Xbox in a continued mission to make it the premium entertainment service that delivers all the games and entertainment consumers want – whether on a console, phone, PC or tablet. And with 76 million Xbox 360 consoles around the world with 46 million Xbox LIVE members, it is a mission that gets us out of bed in the morning.
The entry goes on to talk about partnerships with various studios, creators, and distributors in order to make the Xbox brand the future of home entertainment. This news isn’t that surprising as we’ve seen for awhile now that Microsoft plans to push the Xbox 360 as an entertainment hub rather than a game console primarily. It looks like the Xbox 720 will be an multimedia device that just happens to be able to play games. What do you think? Are you for this change in focus or would you rather just have your games? Leave your thoughts in the comments below.