Top News This Week

August 30, 2016 - Become A Crack Shot On CS:GO Aside from common sense, a little bit of strategy ... | August 23, 2016 - Make Gaming an Integral Part of Your Life If you’re something of a novice when it comes to ... | August 10, 2016 - 5 Answers to the ‘Gaming Is Bad For Kids’ Argument As lovers of video games, it can be frustrating wh ... | June 23, 2016 - What Are The Best PC Games For Gamers? For a gamer who’s new to PC gaming, it can be in ... | June 17, 2016 - A Beginner’s Guide To Gaming [Source] For someone new to video games, the gamin ... | February 16, 2016 - Bunneh3000’s Gamer Journal – Feb. 16 There’s honestly not enough Bunneh bucks in ... | February 5, 2016 - Tom Clancy’s The Division beta Impressions Tom Clancy’s games (and stories for that mat ... | January 25, 2016 - Bunneh’s Gamer Journal – Jan. 22 Gamers, Geeks, and Griffin-Mechs! Bunneh is back a ... | January 13, 2016 - Bunneh3000’s Gamer Journal for Jan. 8 First report on my gaming adventures of 2016 and a ... | January 5, 2016 - Bunneh3000’s Best of 2015 Shooter of the Year – Halo 5 Now before all ... |

Xbox the “Premium Entertainment Service”

Posted April 8, 2013 by Esteban Cuevas in News
xbox premium service

In an official Microsoft blog today, Corporate Vice President of Marketing, Strategy and Business for the Interactive Entertainment Business Yusuf Mehdi (that is one long, epic title, dude) said that they’re dedicating all of their TV resources to Xbox after the sale of Mediaroom, their IPTV platform, which currently provides power to 22 million set top boxes. Medhi states that the sale of Mediaroom to Ericsson “allows Microsoft to commit 100% of its focus on consumer TV strategy with Xbox.” The following is an excerpt from the blog post in question.

Today, Microsoft and Ericsson announced a definitive agreement for Ericsson to acquire Mediaroom, the number one IPTV platform deployed by TV operators around the world. This acquisition is mutually beneficial and strategically aligned for both parties. Ericsson will continue to invest in the growth and success of Mediaroom to the benefit of customers, employees, and the industry. It allows Microsoft to commit 100 percent of its focus on consumer TV strategy with Xbox.

With the sale of Mediaroom, Microsoft is dedicating all TV resources to Xbox in a continued mission to make it the premium entertainment service that delivers all the games and entertainment consumers want – whether on a console, phone, PC or tablet. And with 76 million Xbox 360 consoles around the world with 46 million Xbox LIVE members, it is a mission that gets us out of bed in the morning.

The entry goes on to talk about partnerships with various studios, creators, and distributors in order to make the Xbox brand the future of home entertainment. This news isn’t that surprising as we’ve seen for awhile now that Microsoft plans to push the Xbox 360 as an entertainment hub rather than a game console primarily. It looks like the Xbox 720 will be an multimedia device that just happens to be able to play games. What do you think? Are you for this change in focus or would you rather just have your games? Leave your thoughts in the comments below.

Sources: Destructoid, TechNet

About the Author

Esteban Cuevas

Around the Network
Spec Ops Multiplayer Should Not Exist According to Developer
Sleeping Dogs Sequel In The Works
Disney Developing Marvel, Star Wars Versions of Disney Infinity
EA Sports And Google Present the Madden NFL Giferator!
The Last of Us Soundtrack Getting Vinyl Release