ESA launches ESRB awareness campaign
The Entertainment Software Association (ESA) is launching plans for a series of public service announcements to help educate parents about the ESRB ratings and console parental controls. This is a great push to help protect the industry we love by helping parents make the right choice and see that games are governed by a ratings board.
The awareness campaign will include new announcements on video game platforms, information on specific websites and retailers, public service announcements will also be distributed to video game websites and retailers. All in a vast effort to help keep parents informed of what’s going on in the gaming industry.
This move the ESA is to help the gaming industry face the increased scrutiny that it has faced from several groups and politicians. A survey conducted by Peter D. Hart Research Associates in 2012 showed that 70% of parents actually check the ratings on games before purchasing them but this step will help increase that number and hopefully increase the view as video games as a whole.
The announcement also created praise from two politicians: Senator John Thune (R-SE) and Debbie Wasserman Schultz (D-FL). Both are saying they “Commend the video game industry” for helping raise awareness to parents about the tools available to them to help pick the right games for their children.
This is a great step in the gaming world for gamers and is big news. The ESA being proactive about creating more awareness is only going to help our cause. A lot of people blame video games for creating violence but with this push of creating more awareness about ratings, hopefully we can ease up that mentality. We will keep you up to date as more information develops.