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Electronic Arts Implementing Cross Platform Features

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Posted February 28, 2013 by Esteban Cuevas in News
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In recent years, one word that could describe the video game industry this generation would be inclusive. All of the video game consoles this generation have also been media centers. In a move to work towards more inclusiveness in games, Electronic Arts has spent the last year and a half developing an online system that allows the publisher to track a single gamer’s identity across multiple platforms in their titles.

Chief Technology Officer Rajat Taneja revealed this in an interview with GamesBeat stating that whether the game is on a console, computer or mobile device, your profile and game progress can be tracked and carried over. “Our strategic vision at EA is to create a single backend system so that we can truly embrace the secular trends in our industry that are creating massive growth for games. And we will be able to embrace all of the new business models that come with that,” says Taneja.

No plans as to when this new initiative will go live to the general public. However, planned features include cross-platform communication within your various social networks and cross-platform game saves. EA has shown signs of this initiative before. Most recently was 2012’s Need for Speed: Most Wanted which utilized a CloudCompete system that allowed players to earn experience in the game for their profile regardless of which platform they’re playing on.

Following the news about Electronic Arts implementing microtransactions into all of their games and trying to raise the price of their new games to $70 next generation, this may give EA some much needed good press. EA definitely has a an image issue with gamers who see them as the evil conglomerate of gaming. What do you think? Are you happy that EA is attempting to implement this into their games or does it not matter because of their other less than consumer friendly business practices? Leave a comment below and let us know.


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Esteban Cuevas


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