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Electronic Arts Only Publishing Games With Multiplayer

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Posted September 5, 2012 by Esteban Cuevas in News
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Electronic Arts’ games label head Frank Gibeau has revealed that he has not approved of any exclusively single-player games and has essentially required that all titles published by the company include an online multiplayer component. In a pamphlet for an upcoming conference regarding Cloud Gaming prospects, the EA executive is quoted in talking about the company’s new policies.

“We are very proud of the way EA evolved with consumers,” stated Gibeau. “I have not green lit one game to be developed as a singleplayer experience. Today, all of our games include online applications and digital services that make them live 24/7/365. One of our biggest growth opportunities is Play4Free titles that allow customers to play at no cost and make purchases via microtransactions. We see this as a huge opportunity, and one that’s powered by our hybrid cloud model.”

EA’s upcoming Dead Space 3 features a co-op campaign playable online and some form of multiplayer is rumored to be coming to Dragon Age 3. The idea of a solo-only title like BioShock and Deus Ex: Human Revolution seems to be frowned upon over at the second biggest publisher in the industry.

It’s been a subject of debate for the past several years with the popularity of titles like Call of Duty and Battlefield that the industry should shift its focus to multiplayer experiences since it keeps players from trading in their game after completing the single player mode. Although no company has seemingly made the effort to actually make this so, multiplayer modes in recent titles have increased. With EA now seemingly making multiplayer essential in any title, this can only put unnecessary pressure on developers under EA’s umbrella. Limitations of any kind, even those designed to give consumers more value for their dollar, are prohibitive and only serves to stifle creativity. Other than financial, I can’t see this helping EA in the long run but I suppose that’s what they’re going for. Leave your own take on this revelation in the comments below.


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Esteban Cuevas


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